Definition of Augmented Reality (AR) Gaming

The synchronization of audio and visual content of game with the environment of user in real time is called as Augmented reality gaming, or AR gaming. The aim of Augmented reality (AR) gaming is to connect the real world with the virtual world. It utilizes the existing environment to create a field for playing games virtually. Augment reality games can be operated devices such as laptops, tablets, smartphones, and portable gaming systems. A real-life environment is being superimposed with a pre-created environment in AR gaming.

Global Augmented Market: Key Insights

Global Augmented Reality (AR) Gaming Market Highlights Over 2023 - 2035

The global augmented reality (AR) gaming market is estimated to garner a revenue of USD 42 Billion by the end of 2035 by growing at a CAGR of ~7% over the forecast period, i.e., 2023 – 2035. Further, the market generated a revenue of USD 7 Billion in the year 2023. The growth of the market can be attributed to the rising demand for augmented reality gaming. People these days are becoming more interested in playing virtual games which increases the demand for augmented reality gaming. More than 80 million people every month in the United States use augmented reality.

GET A SAMPLE COPY OF THIS REPORT

The integration of digital information within the user's real-time environment so that the user can experience real-world interaction sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. It is a type of technology that allows digital images and information to be displayed onto physical environment, in order to enhance one's experience. Unlike virtual reality, which creates its own cyber environment, augmented reality adds to the existing world as it is. It can be significantly used to highlight specific features of the physical world, increase understanding of those features, and derive smart and accessible insight that can be applied to real-world applications. In addition, it is relevant as a marketing tool by retailers and other companies, as they can use augmented reality to promote products or services, launch novel marketing campaigns, and collect unique user data, helping companies in their decision-making strategies. Moreover, consumers too are beginning to derive tangible benefits from this technology and expect it as part of their purchasing process.  Therefore, an investment in mobile devices is expected to surge the growth of the global augmented reality (AR) gaming market. For instance, in the year 2021, spending on devices accounted for more than USD 800 Billion around the globe

Global Augmented Reality (AR) Gaming Market: Growth Drivers and Challenges

Growth Drivers

•  Rising Disposable Income– The rise in the disposable income of consumers increases their amount of money after tax that can be used for entertainment purposes. Hence, it is anticipated to increase the growth of the global augmented reality (AR) gaming market. The United Kingdom gross disposable income accounted to USD 1,419 Billion in the year 2019.

• Increasing Download of Games- More than 20 percent and 25 percent of android and IOS apps downloaded are games in the year 2022.

• Growing Sales for Digital Video Games– More than 70 percent of the United States comprise of at least one person that plays video games in 2022

• Rising Adoption of WIFI– As per the World Bank, the percentage of individuals using the internet has increased from 40 percent in 2015 to 60 percent in 2020

Challenges

• High Cost for the Deployment of the System
• Complex Process to Setup the System
• Issues Related to Privacy- AR Gaming users often reveal their personal information on the internet and on the gaming sites, from where the personal data may get stolen and can be used for doing illegal things. Thus, the high risk related to privacy challenges the market’s growth.

The global augmented reality (AR) gaming market is segmented and analyzed for demand and supply by component into software, and hardware. Out of these, the hardware segment is anticipated to hold the largest share over the forecast period owing to the increasing number of hardware devices in the form of laptops, smartphones, and other devices that have a speaker to record the voice, a camera to capture, and head mounted displays. According to recent data, there are more than 1.5 billion mobile augmented reality user devices across the globe.

Global Augmented Reality (AR) Gaming Market Regional Synopsis

Regionally, the global augmented reality (AR) gaming market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in the North America region is projected to hold the largest market share by the end of 2031 on the back of rising consumers’ disposable income, and earlier adoption of augmented reality games. According to the Bureau of Economic Analysis, the disposable personal income increased by 0.2 percent accounting to USD 37.6 Billion in July 2022.

Market Segmentation

Our in-depth analysis of the global augmented reality (AR) gaming market includes the following segments:

Customize this Report: Request Customization

Key Companies Dominating the Global Augmented Reality (AR) Gaming Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global augmented reality (AR) gaming market that are included in our report are Augmented Pixels Inc., Auganix Ltd.(Aurasma), Blippar Group Limited, Catchoom Technologies., S.L., Infinity Augmented Reality Inc, Apple Inc (Metaio GmbH) , Qualcomm Technologies, Inc., VividWorks, Tilt Five, Inc., Zappar Ltd., and others.

Global Augmented Reality (AR) Gaming Market: Latest Developments

• 25th August, 2022 Tilt Five, Inc., Tilt Five, Inc., an augmented reality (AR) entertainment company, has entered into a partnership with CATAN GmbH, CATAN Studio, Twin Sails Interactive, and Blazing Griffin, to release ‘CATAN – Tilt Five AR’ in the Spring 2023. The Tilt Five version will offer players an exciting way to immerse themselves in the world of CATAN, enabling them to watch the island come to 3D holographic life while keeping an eye on their fellow players around the table.

• 29th April Blippar Group Limited : Blippar Group Limited has introduced an Augmented Reality campaign for AR campaign for 14 Hands' new Unicorn Rose, that transports users on a holiday, allowing friends and family to join from all over the globe. The pool party can be brought to life in two ways; users are able to scan a physical Unicorn Rosé can or bottle, in addition to sharing a link directly and across social media. Augmented Reality experiences primarily allow a single user to interact with scenarios but this campaign allows for multi-player games.

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

• North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
• Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

.