Product Code: RP-ID-10352453 |
Published Date: 21 Mar 2025 |
Region: Global |
Category: ICT & Telecom |
Report ID: 10352453
Market Overview:
Cloud TV Market Analysis by Development (Public Cloud, and Private Cloud); by Device (STBs, and Mobile Phones & Connected TVs); by Organization Size (Small & Medium Sized Enterprise, and Large Enterprise); and by Vertical (Telecom Companies, and Media Organization & Broadcast)-Global Supply & Demand Analysis & Opportunity Outlook 2023-2033
Cloud TV Market Scope Report
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Base Year |
2022 |
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Forecast Year |
2023-2033 |
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CAGR |
~22% |
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Year Market Size (2022) |
~USD 2 Billion |
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Forecast Year Market Size (2033) |
~USD 5 Billion |
Global Cloud TV Market Highlights Over 2023 -2033
The global cloud TV market is estimated to garner a revenue of ~USD 5 billion by the end of 2033 by growing at a CAGR of ~22% over the forecast period, i.e., 2023-2033. Further, the market generated a revenue of ~USD 2 billion in the year 2022. The growth of the market can be attributed to increasing drive of digitalization and the constant growth in demand for different content genres on television, smartphones, and others are leading a surge in need for Global cloud TV. Online video continues to grow dramatically as compared to traditional broadcast viewing. The average time spent by viewers is nearly 7 hours, 55 minutes watching different types of content genres per week.
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Another factor responsible for the increasing in demand for cloud TV is technology advancement and a changing preference of customers from traditional broadcasting models towards digital medium by internet to wide range of connected device. There has been tremendous demand for live streaming services which is likely to offer various market opportunity to the market for its growth. In 2021, the time spent watching traditional media will decrease by 5.7%, as people spend less time watching traditional television.
Global Cloud TV Market: Growth Drivers and Challenges
Growth Drivers
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Growing Adoption Rate in 5G Network
The collaboration between Nokia and AT&T to advance the 5G technology in 39 GHz band are the first one to conduct streaming test successfully.
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Increasing Drive for Digitalization
According to research, 40% of business executives and 35% of company executives claim that digital transformation helps them better satisfy consumer expectations and increase operational efficiency, and 38% of executives want to increase their investment in technology to gain a competitive edge.
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Rising Adoption of Smart TV for Cloud Streaming
By the end of 2020, 34% of global household owned a smart tv which is further expected to grow by 51% in 2026.
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Growth in Online Streaming Platform
The streaming subscription worldwide surpassed 1 billion in 2020, and is estimated to reach 1.1 billion globally.
Challenges
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Insufficient High-Speed Network Connectivity Infrastructure
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Government Policy for Providing Internet Service on Bandwidth Allocation
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Growing Concern for Privacy and Content Safety in Cloud TV
Network equipment and routers are overloaded with too much traffic. Network traffic which includes downloading heavy files and streaming videos which leads to network congestion. Also interference from other wireless devices which are connected to access point perhaps affects the internet speed and hence affecting the demand for Cloud TV.
The cloud TV market is segmented and analyzed for demand and supply by vertical into telecom companies, and media organization & broadcast. Amongst these segments media organization & broadcast segment is anticipated to garner the largest revenue by the end of 2031, backed by providing satisfaction to the customers by serving them their preferred content which in return increase the viewing time. Hence media organization & broadcast is anticipated to held the largest share in cloud TV market.
Global Cloud TV Market Regional Synopsis
Regionally, the global cloud TV market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in Asia Pacific region is projected to hold the largest market share by the end of 2033, owing to the rising use of internet since the adoption of video streaming is increasing among customers. The growth can also be attributed to increase in purchase of smart device and adoption of smart technology. The OTT market size in India valued at USD 500 million in 2018 and it is expected to grow to USD 5 billion by 2023, which is 10 times greater as compared to 2018.
North America region is known to hold the largest share of the global cloud TV market by the cause of early adoption of advance technology. The spending of customers on cloud TV is one of the major reasons that made North America cloud TV market grow.
Market Segmentation
Our in-depth analysis of the global Cloud TV market includes the following segments:
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By Development |
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By Device |
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By Organization Size |
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By Vertical |
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Key Companies Dominating the Global Cloud TV Market
Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global Cloud TV market that are included in our report are Kaltura, Inc., Brightcove Inc., Amino Communications Ltd, Muvi LLC, IntelliMedia Networks Inc., Pontis Technologies, MwareTV, MatrixStream Technologies, Inc., CSG Systems International Inc., and Viaccess-Orca.
Global Cloud TV Market: Latest Development
June 21, 2022 Amino Communications Ltd announce its collaboration with the leading pay TV service in Hong Kong to coordinate its ultra-model IPTV service along with popular OTT service such as Netflix.
February 24, 2022 CSG Systems International Inc. launches its SaaS commerce solution taking a stand into the next era of digital experience.
Key Reasons to Buy Our Report
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The report covers detailed analysis comprising market share attained by each market segment and its sub-segments.
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It covers market dynamics including growth drivers, trends, potential opportunities, price trend analysis and challenges that impact the market growth.
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The report includes detailed company profiles of the major players dominating the market.
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We use effective research methodologies to calculate the market numbers and provide value-added assessment for overall growth.
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We provide customized reports as per the clients’ requirement helping them to see possible and unexpected challenges and unforeseen opportunities in order to help them reach their goal.
- Kaltura Inc.
- Brightcove Inc.
- Amino Communications Ltd
- Muvi LLC
- IntelliMedia Networks Inc.
- Pontis Technologies
- MwareTV
- MatrixStream Technologies Inc.
- CSG Systems International Inc.
- Viaccess-Orca
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