Content Recommendation Engine Market Analysis by Vertical (Hospitality, Entertainment, Retail, Media, and Others); by Component (Service, and Solution); and by Organization Size (Large Enterprises, and Small & Medium Enterprises)-Global Supply & Demand Analysis & Opportunity Outlook 2023-2033

   Content Recommendation Engine Market Scope

Global Content Recommendation Engine Market Highlights Over 2023 - 2033

The global content recommendation engine market is estimated to garner a notable revenue by the end of 2033 by growing at a CAGR of ~28% over the forecast period, i.e., 2023 – 2033. Further, the market generated a significant revenue in the year 2022. The growth of the market can be attributed to rising digitalization. As per the World Bank, the digital economy accounted to 15.5 percent of the total world GDP.

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A content recommendation engine refers to a process and platform that determines what content to recommend to specific users. This frequently entails displaying content such as blog articles or products to website visitors based on their user profiles. There are number of benefits associated with the content recommendation engine such as converting shoppers into customers, increasing the number of items per order, engaging shoppers, and others. Moreover, the growing e-Commerce industry is anticipated to surge the growth of the global content recommendation engine market. More than 50 percent of the total population went for online shopping after the pandemic

Global Content Recommendation Engine Market: Growth Drivers and Challenges

Growth Drivers

• Increasing Spending on Digital Marketing– Organization are spending more in order to build relationships with customers, and it is anticipated to drive the growth of the global content recommendation engine market. More than USD 500 Billion were spent on digital advertising around the world in the year 2021.

• Surging New Business Applications– According to the United States Census Bureau, the business applications for July 2022 accounted for 425, 698 representing a 3.7 percent increment from June 2022.

• Rise in the Number of Internet Users – As per the World Bank, the total percentage of internet users has increased from 40 percent in 2015 to 60 percent in 2020.

• Increasing Adoption of Artificial Intelligence– In the year 2021, more than 35 per cent of the organization around the globe are using artificial intelligence.

Challenges

• Lack of Infrastructure

• Rising Concern Related to the Customer’s Personal Information

• Lack of Skilled Workers

The global content recommendation engine market is segmented and analyzed for demand and supply by vertical into hospitality, entertainment, retail, e-commerce, media, and others. Out of these, the retail segment is anticipated to hold the largest share over the forecast period owing to the increasing adoption of content search engines by retail for the competitive advantage. For instance, the e-retail sales in the year 2020 increased more than USD 4.0 trillion around the world.

Global Content Recommendation Engine Market Regional Synopsis

Regionally, the global content recommendation engine market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in the Asia Pacific region is projected to hold the largest market share by the end of 2033 on the back of an surging online shopping trend followed by an increase in the population percentage. For instance, the population of India increased to 1.39 Billion in the year 2021.

Market Segmentation

Our in-depth analysis of the global content recommendation engine market includes the following segments:

Key Companies Dominating the Global Content Recommendation Engine Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global content recommendation engine market that are included in our report are IBM Corporation, Amazon Web Services, Inc., ThinkAnalytics Ltd, Taboola, Inc., Dynamic Yield, Inc., Uberflip, Outbrain Inc., RevContent, Oracle Corporation, Microsoft Corporation, Salesforce.com Inc, Intel Corporation, and others.

Global Content Recommendation Engine Market: Latest Developments

• September, 2022: ThinkAnalytics Ltd announced the adoption of its ThinkAdvertising solution by Castoola for boosting the purchases from contextual hyper-targeted advertising campaigns for a European pay-TV operator by over 10x.

• August, 2022: Taboola, Inc., announced the rapid growth and new innovation for its Taboola News offering that is expected to cross USD 5 Million revenue in the year 2022.

Key Reasons to Buy Our Report

• The report covers detailed analysis comprising market share attained by each market segment and its sub-segments.

• It covers market dynamics including growth drivers, trends, potential opportunities, price trend analysis and challenges that impact the market growth.

• The report includes detailed company profiles of the major players dominating the market.

• We use effective research methodologies to calculate the market numbers and provide value-added assessment for overall growth.

• We provide customized reports as per the clients’ requirement helping them to see possible and unexpected challenges and unforeseen opportunities in order to help them reach their goal. 

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

• North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
• Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

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