Definition of Global Dynamic Creative Optimization Market

Dynamic creative optimization elucidates targeting variables, which are transmitted from the data management platform to the dynamic creative optimization, to initiate immediate advertising campaigns as per consumer needs or choices. Dynamic Creative Optimization exposes to view ad technology solution that fabricates and makes distinctive personalized ads based on the user’s previous history of ad serving. Creative development in a display of ads is done by different photoshop tools including video, animation, native components, and interactive elements. 

Global Dynamic Creative Optimization Market: Key Insights

Global Dynamic Creative Optimization Market Highlights Over 2023 - 2035

The global dynamic creative optimization market is estimated to garner a revenue of USD 3 Billion by the end of 2035 by growing at a CAGR of ~10% over the forecast period, i.e., 2023 – 2035. Further, the market generated a revenue of USD 1 Billion in the year 2022.  Dynamic creative optimization is a technology solution for display ads that employs the previous data history of ad servings of a user to create personalized ads. The considerable customer preference for customized and personalized ads is the primary factor for the growth of the market in the forecast period. For instance, about 81% of consumers have a greater preference for companies that provide them with a tailored experience. 

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Personalization also brings many benefits to businesses. More than 95% of organizations employing personalization witnessed an increase in the business outcome. Similarly, about 71% of organizations that spend their effort on advanced personalization achieved more than 190% return on interest (ROI). Businesses could also attract more customers as a result of personalization. For instance, it has been observed that more than 62% of organizations that practiced personalization experienced more customer interaction and greater conversions. DOC uses the information collected from customers’ browsing behavior on websites and the interaction that an organization has with customers to help create a more personalized experience for the target audience.

Global Dynamic Creative Optimization (DCO) Market: Growth Drivers and Challenges

Growth Drivers

• Severe Importance of Customer Experience (CX) – Lately many customers are regarding customer experience as their priority when they are choosing between brands. Thus, it is becoming increasingly important for brands to meet the expectations of the customers in the closest manner possible. Approximately 66% of all consumers regard a good experience with a brand to be more effective than excellent advertisements. Purchase of a product or service for a minimum of ~75% of consumers depends solely on experience. Personalized ads are made through dynamic creative optimization, customized messages, products, and offers for each person thus ensuring each customer that they are being regarded as an individual and not just a part of a customer segment.

• Greatest Need for Brands to Effectively Engage with Customers – It has been estimated that ~73% of customers engage only with personalized messaging. Similarly, more than 65% of consumers expect brands to comprehend their requirements.

• Remarkable Success of Digital Marketing Among Smart Phone Users – Online search is conducted by more than 92% of smartphone owners. About 71% of smartphone users are likely to conduct research about a product before buying it in-store. More than 85% of smartphone users who search for the location of a store on Google Maps are likely to visit the store within a week while more than 75% visit the store in a week.

• Remarkable Growth of Artificial Intelligence (AI) and Machine Learning (ML) – Lately, several companies have been increasingly adopting and employing AI and MI for sales and marketing. In 2021, more than 75% of enterprises regarded prioritizing AI and ML over other initiatives in information technology (IT). ~66% of enterprises were planning to adopt ML as they believed that the technology should improve their decision-making. At the same time, about 48% of companies who employed AI observed that there was improved optimization in their sales and marketing.

• Growth of E-commerce During and After COVID-19 – In 2019, there was a sudden boost in the steady growth in sales of retail e-commerce due to the model shift brought about by COVID-19.  Even when in-person activities in business were affected by COVID restrictions online websites saw a global digital purchase of about 45% whereas the global digital purchase among the online marketplaces was about 48%. 

Challenges

• Lack of Awareness About Dynamic Creative Optimization Among Small E-retailers – The absence of knowledge in small e-retailers regarding DCO, has limited the touch of the market, which is likely to hinder the market growth.

• Consumer Data Privacy Laws in Different Parts of the World

• Old and Middle-aged Customers Preferring Privacy Over Personalization

The global dynamic creative optimization (DCO) market is segmented and analyzed for demand and supply by end-user into ITC, BFSI, automotive, retail & e-commerce, travel and tourism, and others. Of these, the ITC segment is anticipated to hold the largest market size by the end of 2031. The primary reason for the large market share of the segment owing to the increased spending on advertisements, especially through digital media. In 2021, it was observed that there was about a 48% increase in digital advertising in ITC owing to the introduction of the 5G network. As the 5G network was introduced the customers were encouraged by the internet providers to migrate from 4G to 5G and they readily invested in the same. In just 2021, the 5G network covered more than 1330 cities around the world to amount to about 351% growth in global 5G coverage. It is estimated that about 31% of the world’s countries now come under 5G coverage.

Global Dynamic Creative Optimization (DCO) Market Regional Synopsis

Regionally, the global dynamic creative optimization (DCO) market is studied into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region. Amongst these markets, the market in the North American region is projected to hold the largest market share by the end of 2031. The growth of online shopping in the region irrespective of the pandemic is the main factor leading to the development of the dynamic creative optimization (DCO) market here. For instance, in 2021 consumer expenditure on U.S. online merchants witnessed a growth of about 14% from the previous year. In 2020, the year-over-year (YOY) growth of online grocery sales in the U.S. was more than 100% while the same witnessed a growth of about 7% in 2021. About 71% of the paid clicks and paid search impressions in the U.S. occurred on mobile devices. North America is also leading in the adoption of advanced technologies like ML by covering about 81% of the global adoption. Thus, the increase in e-commerce, the growth of technologies, and the large use of smartphones are some reasons for the growth of the dynamic creative optimization (DCO) market in North America.

Market Segmentation

Our in-depth analysis of the global dynamic creative optimization (DCO) market includes the following segments:

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Key Companies Dominating the Global Dynamic Creative Optimization (DCO) Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global dynamic creative optimization (DCO) market that are included in our report is Adform, Adobe, Bannerflow, Celtra, Inc., Criteo, KNOREX, PaperG, Inc., d/b/a Thunder Industries, Amazon, DENTSU GROUP INC.  WebFX, and others.

Global Dynamic Creative Optimization (DCO) Market: Latest Developments

• September 2019: Criteo – announced being included in the Ad Tech 2019 Gartner Magic Quadrant, a combined research report by Andrew Frank, Eric Schmitt, and Lizzy Foo Kune, evaluating platforms combining Dynamic creative optimization (DCO), Demand-side platforms (DSPs), and Data management platforms (DMPs).

• June 2019: Adform – introduced Adform DCO Pro, unifying their offered existing Product Retargeting, Dynamic Ads, and advanced hybrid solutions under a single product umbrella. The combined solution includes new features for Dynamic Ads, and core architecture enhancements capable of driving their DCO products and tools.

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

• North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
• Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

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