Definition of Event Management Software

When we talk about event management software, we're referring to software as a service (SaaS) that enables a business to oversee all aspects of an event, if there is one. This platform is made up of an attendee interface, which is often a mobile app, and an internet back office. The entire event planning process is automated and monitored by event management software. An event management system may create and manage event invites, tickets, and confirmations, as well as event payments and general event management and marketing tasks including attendance check-in, attendee engagement, and event landing sites.

Global Event Management Software Market: Key Insights

Global Event Management Software Market Highlights Over 2023 – 2033

The global event management software market is estimated to garner a revenue of USD 30.0 Billion by the end of 2033 by growing at a CAGR of ~15% over the forecast period, i.e., 2023 – 2033. Further, the market generated a revenue of USD  8.0 Billion in the year 2022. The growth of the market can be attributed to the rising number of event planners and organizers. In the year 2022, more than 45,000 event planners are currently employed in the United States.

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Event management software refers to software as a service (SaaS) that allows a company to manage event activity from start to finish if there is one. This platform consists of an online back-office and an attendee interface, which is typically a mobile app. An event management system can generate and manage event invitations, tickets and confirmations, event payments, and overall event marketing and management, such as attendee check-in, attendee engagement, and event landing pages. Moreover, growing virtual events are anticipated to surge the growth of the global event management software market. For instance, it is expected that 40 percent of the events will be virtual in the year 2022 across the globe.

Global Event Management Software Market: Growth Drivers and Challenges

Growth Drivers

• Rising Adoption of Social Media for Event Marketing– The organizers use different ways to engage people, including social media. Therefore, it is projected to boost the growth of the global event management software market. More than 55 percent of virtual event organizers opt for social media to drive significant registrations.

• Increasing Adoption of Cloud-Based Solutions- In the year 2020, more than 60 percent of organizations shifted their workloads to the cloud in the United States.

• Surging Penetration of the Internet of Things – There is more than 9.5 Billion Internet of things devices around the world in the year 2020.

• Rising Use of Gamification Tools – Gamification refers to using innovative methods that provide a better experience for the attendees. It can be managed by creating and updating schedules over time. Hence, it is expected to boost the growth of the global event management software market. More than 55 percent of the organizers use gamification to engage more people in the event.

Challenges

•  Lack of Awareness in Emerging Countries

• Mismatch Between Attendees Needs and Organizers’ offerings

•  High Cost for the Event Management Software and initial investments

For the creation of the product, the development of event management software necessitates a substantial expenditure. Great management systems are expensive, and since most events are tiny, the ROI is likely to suffer. Additionally, the software ends up being expensive. The market for event management software is severely constrained by this problem.

The global event management software market is segmented and analyzed for demand and supply by end-user into government, corporate, event planners, education, and others. Out of these, the event planners segment is anticipated to hold the largest share over the forecast period owing to the increasing number of events and rising preference for virtual events after the COVID-19 pandemic. The average number of business events per event in the United Kingdom accounted for more than 400 in the year 2019.

Global Event Management Software Market Regional Synopsis

The market in the Asia Pacific region is projected to hold the largest market share by the end of 2033 on the back of surging government initiatives related to the promotion of digitalization, and the high presence of technical professionals in the region. The Indian information technology and business process management employ more than 4 Million people till March 2021.

Market Segmentation

Our in-depth analysis of the global event management software market includes the following segments:

Key Companies Dominating the Global Event Management Software Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global event management software market that are included in our report are Cvent Inc., Eventbrite, Inc., Aventri, Inc., Hopin Ltd., RainFocus, LLC, Bizzabo, Active Network, LLC, EventMobi, Tripleseat, Eventdex, and others.

Global Event Management Software Market: Latest Developments

• September 2020: Aventri, Inc announced the launch of Aventri's virtual event platform to enable marketing and event professionals to manage their virtual, hybrid, and in-person events on a single platform.

• July 2019: EventMobi announced the deep integration partnership with Swoogo to simplify the event management software tech stack.

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

• North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
• Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

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