Product Code: RP-ID-10154340 |
Published Date: 21 Mar 2025 |
Region: Global |
Category: ICT & Telecom |
Report ID: 10154340
Market Overview:
In-App-Advertising Market Analysis by Platform (IOS, Android, and Others); by Application (Online Shopping, Gaming, Entertainment, news, and Others); and by Advertising Type (Video, and Non-Video Ad-Format)-Global Supply & Demand Analysis & Opportunity Outlook 2022-2031
Global In-App Advertising Market Scope
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Base Year |
2021 |
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Forecast Year |
2022-2031 |
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CAGR |
~21% |
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Base Year Market Size (2021) |
~ USD 110.0 Billion |
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Forecast Year Market Size (2031) |
~ USD 730.0 Billion |
Global In-App Advertising Market Size, Forecast, and Trend Highlights Over 2022 - 2031
The global in-app advertising market is estimated to garner a revenue of USD 730.0 Billion by the end of 2031 by growing at a CAGR of ~20% over the forecast period, i.e., 2022 – 2031. Further, the market generated a revenue of USD 110.0 Billion in the year 2021. The growth of the market can be attributed to the rising urbanization across the globe. According to the World Bank, the total urban population has increased from 49 percent in 2005 to 57 percent in 2021.
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In-app advertising is a revenue source for mobile apps that want to use their real estate to show advertisements to their users. On the other hand, buyers pay them to display ads within their app. There are mainly two platforms for in-app advertising, such as android and iOS. Moreover, the advertisement can be done in the form of video and non-video ad formats. For instance, more than 50 percent of advertisers and marketers use their own budget for mobile advertisement.
Global In-App Advertising Market: Growth Drivers and Challenges
Growth Drivers
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Rising E-Commerce Trend Among People– After the COVID-19 pandemic, there has been an increasing e-commerce trend among people for purchasing goods and services. Therefore, it is projected to increase the growth of the global in-app advertising market. For instance, E-commerce contributes to 21 percent of total retail sales in 2021 across the globe.
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Increasing Internet Penetration Rate– Emergence of high-speed internet helps the advertisement to reach at a faster pace in different locations. Hence, it is expected to surge the growth of the global in-app advertising market. As per the World Bank, the number of individuals using the internet has increased to 60 percent of the total population in 2021 from 7 percent of the total population in 2000.
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Increase in the Adoption of Smartphones– There has been an increase in the adoption of smartphones owing to the rising awareness among people regarding its benefits in their daily lives and a rise in the older age group opting for new technologies.Approximately 1434 million units have been sold to end users in the year 2021 worldwide.
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Rising Digital Spending- Enterprises are promoting their brands in the form of digital communication to attract more people to their business. Therefore, it is projected to drive the growth of the global in-app advertising market. For instance, nearly USD 521 billion were spent on digital advertisement worldwide in 2021.
Challenges
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Rigor Rules for Posting Advertising on Different Apps
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Rising Threats to Privacy
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Time-Consuming Process
The global in-app advertising market is segmented and analyzed for demand and supply by application in online shopping, gaming, entertainment, news, and others. Out of these, the online shopping segment is expected to hold the largest share over the forecast period. This can be attributed to a rise in online shopping pattern across the globe and changing online shopping behaviors after the COVID-19 pandemic. For instance, more than 2 billion people purchased goods and services through online mode in the year 2020 worldwide
Global In-App Advertising Market Regional Synopsis
Regionally, the global in-app advertising market is studied into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region. Amongst these markets, the market in the North America region is projected to hold the largest market share by the end of 2031 on the back of increasing disposable income, and rising adoption of IOS and smartphones. As per the Bureau of Economic Analysis, there has been an increase in disposable personal income by 0.7 percent (USD 120.4 Billion) in the United States in June 2022.
Asia Pacific region is anticipated to be the fastest growing region over the forecast period owing to rapid urbanization, and an increase in the number of people opting for smartphones.
Market Segmentation
Our in-depth analysis of the global in-app advertising market includes the following segments:
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By Platform |
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By Application |
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By Advertising Type |
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Key Companies Dominating the Global In-App Advertising Market
Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global in-app advertising market that are included in our report are Yahoo, Apple Inc., Amobee, Inc., Glispa GmbH, Tune, Inc., Tapjoy, Inc., BYYD Inc, Chartboost, Inc., Meta Platforms, Inc., Google AdMob, and others.
Global In-App Advertising Market: Latest Developments
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October, 2021: Tapjoy, Inc. announced that it has been acquired by ironSource for strengthening its platform offering for mobile app and game developers through several areas of synergy
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April, 2022: Amobee, Inc., has announced its partnership with SeenThis in order to bring innovative streaming ad technology to the Amobee platform.
Key Reasons to Buy Our Report
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The report covers a detailed analysis comprising market share attained by each market segment and its sub-segments.
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It covers market dynamics including growth drivers, trends, potential opportunities, price trend analysis, and challenges that impact market growth.
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The report includes detailed company profiles of the major players dominating the market.
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We use effective research methodologies to calculate the market numbers and provide value-added assessment for overall growth.
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We provide customized reports as per the clients’ requirements helping them to see possible and unexpected challenges and unforeseen opportunities in order to help them reach their goal.
- Yahoo
- Apple Inc.
- Amobee, Inc.
- Glispa GmbH
- Tune, Inc.
- Tapjoy, Inc.
- BYYD Inc
- Chartboost, Inc.
- Meta Platforms, Inc.
- Google AdMob
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