Product Code: RP-ID-10154315 |
Published Date: 21 Mar 2025 |
Region: Global |
Category: ICT & Telecom |
Report ID: 10154315
Market Overview:
Subscriber-Data Management Market Analysis by Service Provider Type (Carriers and OTT Service Providers); by Network Type (Mobile Network and Fixed Network); by Deployment (Cloud and On Premise); by Solution (Policy Management, Identity Management and Others); and by Application (Voice Over IP and Mobile)-Global Supply & Demand Analysis & Opportunity Outlook 2022-2031
Global Subscriber Data Management Market Scope
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Base Year |
2021 |
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Forecast Year |
2022-2031 |
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CAGR |
~16% |
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Base Year Market Size (2021) |
~ USD 4 Billion |
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Forecast Year Market Size (2031) |
~ USD 14 Billion |
Global Subscriber-Data Management Market Size, Forecast, and Trend Highlights Over 2022 - 2031
The global subscriber-data management market is estimated to garner a revenue of ~USD 14 billion by the end of 2031 by growing at a CAGR of ~16% over the forecast period, i.e., 2022 – 2031. Further, the market generated a revenue of ~USD 4 billion in the year 2021. The primary factor driving the growth of the global subscriber-data-management market is the increase in mobile users worldwide. It is estimated that by 2025 the number of mobile phone users should reach ~8 billion.
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As of 2022, ~91% of the total population in the world owns mobile phones, including smartphones. Further, ~53% of all the people in the world are users of mobile data services. So, subscriber data has become a valuable commodity for global network carriers to optimize services and applications based on subscriber preferences to gain customer loyalty and revenue expansion. Thus, the mobile phone usage increase implies growth in the global subscriber-data-management market forecast for 2031.
Global Subscriber-Data Management Market: Growth Drivers and Challenges
Growth Drivers
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Increased Use of Fifth-Generation (5G) Broadband Cellular Networks - The present number of subscriptions for 5G networks is ~237 million, and it has been forecasted to surpass 2 billion by 2025. As of April 2021, the total Long-Term Evolution (LTE) and 5G deployments made globally was ~684. The 5G coverage witnessed ~351% growth in just 2021 to include about 1337 cities in the network coverage area compared to about 379 cities in 2020. Both service providers and consumers are bracing for the impressive new 5G technology. The growth of the technology and the larger investment made in the 5G industry will eventually drive growth in the global subscriber-data-management market.
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Greater Investments in Voice over Long-Term Evolution (VoLTE) - It has been estimated that ~263 operators are investing in VoLTE in more than 115 countries as of 2022. VoLTE is provided exclusively on compatible devices using 4G and 5G LTE networks. Thus, the demand for VoLTE and the subsequent 5G growth should drive the global subscriber-data-management market development.
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Rapid Growth of Internet Usage - It has been estimated that internet usage has grown ~1356% in the last two decades. Presently, ~67% of the global population has access to the internet and uses it. The increase in internet usage will result in more subscriptions and thus the growth of the global subscriber-data-management market.
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Incredible Growth of Mobile Subscriptions - As of 2021, the total mobile subscriptions were estimated to be ~9 billion. Such massive mobile subscriptions should create an enormous amount of subscriber data propelling demand in the global subscriber-data-management market.
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Rapid Rise in the Demand for Fixed Data Traffic - In 2020, a growth of ~43% was observed in global fixed data traffic. This rise in fixed data traffic demand is anticipated to create new opportunities for the global subscriber-data-management market.
Challenges
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Issue Related to the Privacy of Subscriber Data
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Complexity in Subscriber Database Structure
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Cost Involved in Implementing Subscriber Data Management System
The global subscriber-data management market is segmented and analyzed for demand and supply by deployment into the cloud and on-premise. Between these, the cloud segment is anticipated to hold the largest market size by the end of 2031. Organizations all over the world are increasingly adopting cloud-based services for varied reasons, including speed improvements (~72%), improved customer support (~58%), and greater flexibility (~64%). It has been estimated that ~82% of all businesses have laid out a multi-cloud strategy at work. Presently, of all the enterprise infrastructure, ~68% is cloud-based, and the workload that should reside on the cloud has been estimated to be ~83%. With such a rise in cloud-based services, telecoms can also act as cloud brokers, thereby creating more opportunities for the global subscriber-data-management market.
Global Subscriber-Data Management Market Regional Synopsis
Regionally, the global subscriber-data management market is studied into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region. Amongst these, the market in the North American region is projected to hold the largest market share by the end of 2031. Amongst these markets, the market in the North American region is projected to hold the largest market share by the end of 2031. Several reasons, including the increase in the usage of mobile phones, growth of faster networks, rise in internet usage, and development of cloud technology, are driving this market growth. In 2021, the U.S. spent ~33% of all media time on mobile. It has been estimated that North America held a share of ~90% in LTE connection globally in the fourth quarter of 2020. Further, it has been predicted that by 2022 most of the world should fall behind the U.S. by many years in adopting cloud technologies.
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Market Segmentation
Our in-depth analysis of the global subscriber-data management market includes the following segments:
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By Service Provider Type |
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By Network Type |
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By Deployment |
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By Solution |
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By Application |
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Key Companies Dominating the Global Subscriber-Data Management Market
Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global subscriber-data management market that are included in our report are Cisco Systems, Inc., Hewlett Packard Enterprise Development LP, Huawei Technologies Co., Ltd., Nokia Corporation, Oracle, Telefonaktiebolaget LM Ericsson, ZTE Corporation, Enea AB, R Systems Inc., Sandvine Corporation, and others.
Global Subscriber-Data Management Market: Latest Developments
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July, 2022: Cisco Systems, Inc. - announced the launching of a unique Webex Wholesale Route-to-Market (RTM) for its service provider partners to manage the evolving needs of small to mid-size businesses (SMBs). The new sales model furnishes a self-service platform from which service providers can provide managed services for Webex. Further, it comprises a single commercial agreement with each partner.
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July, 2022: Huawei Technologies Co., Ltd. - announced its first suite of cloud solutions meeting global demands for carriers at its Carrier Cloud Transformation Summit. These solutions are expected to innovate services, monetize networks, and optimize operations to assist carriers in embracing growth acceleration and cloud transformation.
Key Reasons to Buy Our Report
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The report covers a detailed analysis comprising market share attained by each market segment and its sub-segments.
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It covers market dynamics including growth drivers, trends, potential opportunities, price trend analysis, and challenges that impact market growth.
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The report includes detailed company profiles of the major players dominating the market.
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We use effective research methodologies to calculate the market numbers and provide value-added assessments for overall growth.
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We provide customized reports as per the clients’ requirement helping them to see possible and unexpected challenges and unforeseen opportunities in order to help them reach their goal.
- Cisco Systems Inc.
- Hewlett Packard Enterprise Development LP
- Huawei Technologies Co.Ltd.
- Nokia Corporation
- Oracle
- Telefonaktiebolaget LM Ericsson
- ZTE Corporation
- Enea AB
- R Systems Inc.
- Sandvine Corporation
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