Product Code: RP-ID-10151341 |
Published Date: 21 Mar 2025 |
Region: Global |
Category: ICT & Telecom |
Report ID: 10151341
Market Overview:
Virtual Dressing Room Market Analysis by Component (Solution, and Services); by End-User (E-commerce, and Physical Stores); and by Application (Apparel, Beauty and Cosmetic, Eyewear, Footwear, and Others)-Global Supply & Demand Analysis & Opportunity Outlook 2023-2033
Definition of Virtual Dressing Room
Virtual dressing rooms are online dressing rooms equivalent of in-store fitting rooms. These rooms are designed to allow customers to try clothes and check whether the how the dress will look on them. It is widely used by customers to virtually style them. As compared to conventional dressing rooms they are more efficient and can help process the dress on the customer more quickly. It allows the shoppers to try different products such as dresses, shoes, accessories, watches, etc. based on their preferences.
Global Definition Of Virtual Dressing Room Market: Key Insights
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Base Year |
2022 |
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Forecast Year |
2023-2033 |
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CAGR |
~21% |
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Base Year Market Size (2022) |
~ USD 3 Billion |
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Forecast Year Market Size (2033) |
~ USD 7 Billion |
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Regional Scope |
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Global Virtual Dressing Room Market Highlights Over 2023 - 2033
The global virtual dressing room market is estimated to garner a revenue of ~USD 7 billion by the end of 2033 by growing at a CAGR of ~21% over the forecast period, i.e., 2023 – 2033. Further, the market generated a revenue of ~USD 3 billion in the year 2022. A virtual fitting room is an online model of a changing space in a shop employed to minimize the need for return/exchange of products by customers resulting from misfit or sizing issues. The technology that started as 2D overlays has now gained a robust demand with the introduction of 3D technologies and the physical distancing requirement brought about by the pandemic. The emergence and evolution of e-commerce are thought to be the primary factor for the growth of the global virtual dressing room market. For instance, e-commerce sales comprised ~20% of overall global retail sales in 2020.
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As of 2022, it is estimated that more than 2 billion shoppers are shopping online globally. More than 60% of the retail traffic online comes from mobile phones. The conversion rate when a 3D image of a product is available is estimated to be more than 240%. Additionally, it has been observed that more than 30 pages are visited by fashion shoppers before they make a purchase. Virtual dressing rooms make online shopping experiences easier for the customers as it replicates for the customers an experience of interacting with a product for the customers without physical contact.
Global Virtual Dressing Room Market: Growth Drivers and Challenges
Growth Drivers
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Considerable Growth in Digital Population Worldwide – As of 2022, close to 65% of the world’s population, amounting to more than 4 billion, uses the internet. It has been estimated that global internet usage between 2000 and 2022 has increased by more than 1350%. Since 2018, daily, more than 80000 have been observed to use the internet for the first time. Over 92% of internet users access the internet from mobile phones. The remarkable rate at which the number of people accessing the internet increases is observed to bring parallel growth in the global virtual dressing room market.
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Rapid Digital Transformation Among Businesses – As of 2022, more than 90% of businesses have been observed engaging in some digital initiative.
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Gradual Yet Steady Growth of Augmented Reality (AR) in Fashion – As of 2022, only up to 2% of retailers have adopted AR. However, it has been projected that by 2025, only in the United States (U.S.) close to 35% of shoppers should be using AR. At the same time, the projected usage share of AR among shoppers in the United Arab Emirates (UAE) and Saudi Arabia is over 40%.
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Increased Use of Smart Phones for Shopping – It is observed that as of 2022, over 60% of smartphone users have purchased products and services on the device.
Challenges
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Lack of Awareness About Virtual Dressing Room Services Among Customers
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Virtual Dressing Room Solutions Not Being Able to Detect Full Surface of Human Body Easily
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Unaffordable Implementation Cost of the Solution for Small and Medium Retailers- The implementation of augmented reality, artificial intelligence, and virtual reality technology makes virtual dressing rooms more expensive and unaffordable to smaller companies.
The global virtual dressing room market is segmented and analyzed for demand and supply by application into apparel, beauty and cosmetics, eyewear, footwear, and others. Of these, the apparel segment is thought to hold the largest market size by the end of 2033. An increase in consumer spending on fashion, the growth of per capita income, a popular preference for branded products among customers, and favorable demographics are some factors contributing to the growth of the apparel segment. For instance, global consumer spending on apparel and footwear has been projected to surpass USD 2,571,939 million by 2025. According to the World Bank, the Gross Domestic Product (GDP) per capita has seen a 4.8% growth from 2020-2021. Moreover, it has been observed that ~60% of customers prefer buying products from familiar brands.
Global Virtual Dressing Room Market Regional Synopsis
Regionally, the global virtual dressing room market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in the European region is projected to hold the largest market share by the end of 2033. A chief reason for the emergence of the as a leader in the global virtual dressing room market is the presence of countries like France and Italy, the global hubs. Further, European Union (EU) held the second biggest share (~28%) of world exports among leading cloth exporters in the world. Only in 2020, EU households were estimated to have spent close to 500 billion euros on clothing and textiles products. Further, the per capita consumption of textile goods among EU citizens in 2020 was estimated to be ~15 kilograms (Kg).
Market Segmentation
Our in-depth analysis of the global virtual dressing room market includes the following segments:
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By Component |
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By End-User |
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By Application |
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Key Companies Dominating the Global Virtual Dressing Room Market
Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global virtual dressing room market that are included in our report are Reactive Reality AG, Fit Analytics GmbH, triMirror, 3DLOOK Inc., ELSE Corp Srl, Elpro Technologies, Fitle, Fitnect Interactive, True Fit Corporation, SIZEBAY, and others.
Global Virtual Dressing Room Market: Latest Developments
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February, 2022: True Fit Corporation – strengthened its executive team with the addition of two industry leaders. Raj Chandrasekaran, with more than 20 years of experience in leading high-performing tech teams, was appointed Chief Technology Officer (CTO), while Tracy Gray, an expert in consumer protection, data privacy, and intellectual property, was selected as General Counsel.
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September, 2021: 3DLOOK Inc. – announced sharing its 3D design software with fashion schools to facilitate future fashion designers to create perfectly fitting customized garments without in-person measurements.
- Reactive Reality AG
- Fit Analytics GmbH
- triMirror
- 3DLOOK Inc.
- ELSE Corp Srl
- Elpro Technologies
- Fitle
- Fitnect Interactive
- True Fit Corporation
- SIZEBAY
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