Web Performance Market Segmentation by Solution Type {Software (Optimization, Monitoring, and Testing), and Service (Implementation, Consulting, and Managed)}; by Deployment (Cloud, and On-Premise); by Organization Size {Small & Medium Enterprises (SMEs), and Large Enterprises}; and by End Users (IT & Telecom, Healthcare, Automobile, Logistics & Transportation, Media & Entertainment, and Others)-Global Demand Analysis & Opportunity Outlook 2031

Global Web Performance Market Highlights Over 2022 - 2031

The global web performance market catered the revenue figure of USD 5.4 billion in the year 2021 and is anticipated to garner a handsome revenue by the end of year 2031, by growing at a CAGR of ~12% over the forecast period, i.e., 2022 – 2031. The growth of the market can be primarily attributed to the rise in number of smart phone users across the globe, rising security breaches, and increasing sales of the e-commerce industry. As sourced from the U.S Department of Commerce, in the year 2020, e-commerce sales accounted for 13.6 percent of total sales made online. Moreover, the proliferation of images, videos, and media on the internet, and growing dependence of enterprises on web-based solutions and services, are few factors anticipated to drive the growth of the market. Besides, expanding implementation of web performance optimization technique by highly regulated industries such as nuclear industry, finance & insurance industry, and manufacturing industries among others is also expected to be a major aspect for the growth of the market. In addition, growing cases of cyber-attacks, targeting enterprise websites is also expected to add to the market growth.

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The speed at which web pages are downloaded and displayed on a user's web browser is known as web performance. It is directly linked to web performance optimization (WPO), often known as website optimization, which is the study of how to improve the performance of a website.  It analyses and monitors websites to ensure that the most important content is displayed as quickly as possible, including loading of pages with consistent speed by avoiding unexpected downtimes. Furthermore, web performance can be measured manually or automatically, however coordinating multiple clients viewing a website at the same time becomes problematic.

The global web performance market is segmented by solution type, deployment, organization, and by end-users. On the basis of organization, it is divided into small & medium enterprises (SMEs) and large enterprises. The small & medium enterprises (SMEs) segment is anticipated to hold the largest market share in value by growing at a significant CAGR during the forecast period. The growth of the segment can be attributed to the growing economy as a result of digital capitalization, and the constant adoption of new technology for business expansion by SMEs.

Global Web Performance Market Regional Synopsis

Regionally, the global web performance market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region. The market in North America witnessed a modest growth in the year 2021. The growth of the market can be attributed to the shift from the traditional approach of marketing to online platforms, creating a demand for websites and applications, thereby encouraging the need for web performance in the North America region. On the other hand, market in the Asia Pacific region is expected to grow at the highest CAGR during the forecast period. The market growth can be attributed to the presence of credible organizations that are leaning more towards the adoption of advanced technologies, followed by the growing ecommerce industry. Moreover, the increasing adoption of cloud services, and high internet penetration are further expected to drive the market growth in this region. In the year 2018, Singapore was reported to have the fastest internet overall with download speed of around 66 Mbps, surpassing countries such as the U.S and Germany.

Market Segmentation

Our in-depth analysis of the global web performance market includes the following segments:

By Solution Type

• Software

• Optimization

• Monitoring

• Testing

• Service

• Implementation

• Consulting

• Managed

By Deployment

• Cloud

• On-Premise

By Organization Size

• Small & Medium Enterprises (SMEs)

• Large Enterprises

By End Users

• IT & Telecom

• Healthcare

• Automobile

• Logistics & Transportation

• Media & Entertainment

• Others

Growth Drivers and Challenges Impacting the Growth of the Global Web Performance Market

Growth Drivers

• Growing e-commerce industry

• Rise in incidences of security breaches

• Increasing number of images, videos, and rich media on the web

• Growing cases of cyber-attacks targeting enterprise websites

Challenges

• Lack of awareness about web performance solution

• Budget issues associated with SMEs

Key Companies Dominating the Global Web Performance Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global web performance market that are included in our report are Akamai Technologies, Cavisson Systems Inc., CDNetworks Inc., Cloudfare, Inc., Dynatrace LLC., TransUnion LLC., Micro Focus, ZenQ, New Relic, Inc., Cisco Systems, Inc., and F5, Inc. among others.

Latest Developments in the Global Web Performance Market:

• 23 February 2022: Cloudfare announced the acquisition of Aera 1 security in order to ensure email security within the company’s Zero Trust platform.

• 01 December 2021: Micro Focus announced that it is joining the Amazon Web Services (AWS) Mainframe Modernization service as a key partner in order to enable complex mainframe modernization projects.

Key Reasons to Buy Our Report

• The report covers detailed analysis comprising market share attained by each market segment and its sub-segments.

• It covers market dynamics including growth drivers, trends, potential opportunities, price trend analysis and challenges that impact the market growth.

• The report includes detailed company profiles of the major players dominating the market.

• We use effective research methodologies to calculate the market numbers and provide value-added assessment for overall growth.

• We provide customized reports as per the clients’ requirement helping them to see possible and unexpected challenges and unforeseen opportunities in order to help them reach their goal.

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

• North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
• Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

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