Definition of Webinar-and-Webcast

Webcasts and webinars are cloud-based SaaS products that give enterprises a secure, user-friendly, and scalable environment to produce high-profile, captivating webcasts for various target audiences throughout the world. Businesses are increasingly turning to webinar and webcast solutions to boost operational efficiency and communication. A single URL can be used to access a variety of events that can be broadcast using webcast technology. Webinars are typically utilized for large business meetings or to disseminate information. Numerous public and private organizations use webinars to spread knowledge and education around the world.

Global Webinar-and-Webcast Market: Key Insights 

Global Webinar-and-Webcast Market Highlights Over 2023 - 2035

The global webinar-and-webcast market is estimated to garner a revenue of USD 5 billion by the end of 2035 by growing at a CAGR of ~8% over the forecast period, i.e., 2023 – 2035. Further, the market generated a revenue of USD 1 billion in the year 2022. The growth of the webinar-and-webcast market entirely depends upon the resilience of the internet services.  The existing network communication technology such as LTE and the further introduction of 5G are significantly driving the growth of the webinar and webcast market worldwide. As per a study, demand for internet bandwidth has been growing significantly since the outbreak of the pandemic. For instance, fixed broadband subscriptions have been continuously growing in almost all OECD countries, marking an increase of 3.9% across the OECD area in 2021. The percentage comes to a total of 472 million, up from 454 million in December 2020, to an average of 34.4 subscriptions per 100 inhabitants in the OECD. The amount of data consumed averages 8.4 GB per OECD subscription per month, varying from country to country. As per data, high-speed fiber internet has for the first time overtaken cable and has become the primary fixed broadband technology with OECD’s 38 member countries having 34.9% of fixed broadband subscriptions.  Mobile broadband penetration is highest in Japan, Estonia, the United States, and Finland, with subscriptions per 100 inhabitants at 191%, 180%, 169%, and 157%, respectively.

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Webcast technology enables the broadcast of various events over the internet which can be accessed via a single URL. Webinars use webcast technology to interact with around a thousand virtual attendees, located anywhere in the world and connected on a desktop or mobile device. They can be hosted by one or more persons. On the other hand, in a webcast, a single broadcaster reaches out to a large number of attendees around tens to hundreds of thousands, although without any interaction between the host and the participants or amongst the participants themselves. Growing awareness among people as the world is getting more and more tech-savvy is accelerating the growth of the webinar-and-webcast market. According to the World Bank in 2020, 60% of individuals around the world were using the internet.

Global Webinar-and-Webcast Market: Growth Drivers and Challenges

Growth Drivers

• Growth of Digital Marketing – As per a report, email or digital marketing has a 440% return on investment (ROI). Moreover, according to 74% of marketers, e-mail marketing leads to an increase in customer engagement. Webinars and webcasts provide online events for sales presentations, training, product introductions

• Substantial Surge in the Online Education Sector –As per research, the number of students accessing its online courses now exceeds pre-pandemic levels. Since the COVID-19-induced shift to remote working, people are increasingly using digital learning to enhance their skills and add to their qualifications, for better placement. Enrolment numbers more than doubled in 2020 and increased by 32% in 2021, peaking at 189 million.

• Government Support–Budget Webinars 2021-22 have been organized by the Government of India in which the Prime Minister along with sectoral experts as participants, invited members of the general public to share their ideas and suggestions on budget key announcements in the field of infrastructure, power & renewable energy, health, defense, education, and other sectors.

• Growing Social Media Usage – Out of a total of 7.7 billion people in the world, at least 3.5 billion of them are available on social media. This means social media platforms are used by one-in-three people in the world and more than two-thirds of all internet users. Social media platforms, such as Facebook have 2.4 billion users and YouTube and Whatsapp have more than one billion users each.

• Penetration of Smart Devices – As per the latest data available worldwide market for smart home devices grew by 11.7% in 2021, as compared to 2020, with more than 895 million devices shipped. Smart TVs, streaming sticks, and internet-connected set-top boxes – held the largest proportion of shipments, in terms of volume, with a 34.7% share, and grew 4.8% year-over-year in 2021.

  Challenges

•  Vulnerability of cloud-based services

To conduct online events for sales presentations, training, product debuts, executive briefings, and learning courses across companies, webinars, and webcast solutions heavily rely on cloud-based services, which are vulnerable. In some locations, unpredictable network connections can also have an impact on the end-user experience, which may restrict the usage of cloud-based services that include hybrid services.

•   Instability of Internet Connections
•   Off-line mode for education and training preferred in some sectors

The global webinar-and-webcast market is segmented and analyzed for demand and supply by component into software and services, amongst which services are anticipated to hold the largest market size by the end of 2035. With the onset of the pandemic in 2020, online studying and virtual training have become the new way of life. Different government and private associations across the globe acknowledge online courses and the certificates offered by them. As per the report, globally during the pandemic, in 2020, there were currently more than 1.2 billion children in 186 countries affected by school closures. In addition, COVID-19’s highly contagious nature initiated the use of the work-from-home option by employees. According to a report, highly digitalized industries saw the highest rates of teleworking during the pandemic, an average of more than 50% of employees, took up remote working.

Global Webinar-and-Webcast Market Regional Synopsis

The market in North America is projected to hold the largest market share by the end of 2031. The major factor that promotes the growth of the market in this region is the presence of major internet providers ensuring an uninterrupted supply of network connectivity. Internet service providers (ISPs) companies offer fiber, cable, digital subscriber line (DSL), satellite, and fixed internet services across the US. As indicated by statistics, there were 112 million fixed broadband “high speed” connections by 2018 in the US. In addition, post the pandemic, the growing urban population spread across remote areas working or learning from home needs the deployment of cloud-based webinar & webcast services for enhancing their knowledge and working more efficiently.

Global Webinar-and-Webcast Market Regional Synopsis

The market in North America is projected to hold the largest market share by the end of 2031. The major factor that promotes the growth of the market in this region is the presence of major internet providers ensuring an uninterrupted supply of network connectivity. Internet service providers (ISPs) companies offer fiber, cable, digital subscriber line (DSL), satellite, and fixed internet services across the US. As indicated by statistics, there were 112 million fixed broadband “high speed” connections by 2018 in the US. In addition, post the pandemic, the growing urban population spread across remote areas working or learning from home needs the deployment of cloud-based webinar & webcast services for enhancing their knowledge and working more efficiently.

Market Segmentation

Our in-depth analysis of the global webinar-and-webcast market includes the following segments:

Key Companies Dominating the Global Webinar-and-Webcast Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global webinar-and-webcast market that are included in our report are MegaMeeting, LLC., Onstream Media Corporation, Cisco Systems, Inc., Microsoft Corporation (Skype), Adobe Inc., OmNovia Technologies (Webinato),  ClickMeeting, EzTalks, Banzai International Inc (Demio Inc.), Zoom Video Communications, Inc., and others.

Global Webinar-and-Webcast Market: Latest Developments

• 13^th October 2023 Cisco Systems Inc: The Company has announced its upcoming webinar on the mentioned date, Oct 13, 2023, from 11:00 am - 12:00 pm SGT (GMT+08:00). The topic as announced is how new Multi-Region Fabric capabilities in Cisco SD-WAN can help companies reduce operational challenges associated with re-designing the WAN architecture and provide flexibility to enable better performance for traffic across geographical regions.  

• 31^st August 2023: Adobe Inc: The Company has announced its partnership with the All India Council for Technical Education (AICTE), to advance digital literacy in India.

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

• North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
• Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

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